Tourism Tobago is launching an exciting initiative – one Canadian will land the coveted position of the Tobago “Island Connoisseur” (Tobago’s Island Connoisseur)! The Island Connoisseur will share their experiences with Canadians via social media this summer. All expenses will be covered and the position pays a salary of $30,000 for the two-month stint. This could be a launching pad for an amazing career or a radical sabbatical for an accomplished professional – it’s the summer job of a lifetime!
The Island Connoisseur will spend 60 days in paradise experiencing Tobago’s people, music, food, resorts, and a dazzling array of activities ranging from snorkelling and turtle watching to mountain biking and oﬀ-road safaris.
The winner will be a “connoisseur” of life – an outgoing, adventurous social media whiz with a zest for life and learning while immersed in the amazing culture of Tobago.
The winner will be on-site in paradise in July and August, 2014. The program kicks oﬀ on January 13th and details can be found at
Entrants will provide a short bio and a 30 second video explaining why they would be the ideal Tobago Island Connoisseur. A panel of travel industry experts will pick the top 10 applicants and then Canadians will vote to decide who will become the Island Connoisseur.
A media spend through Rogers Media of $100,000 in television exposure, as well as $35,000 in online ads. This is in addition to the PR launch activity and social media outreach.
Outreach will also be made to colleges and universities with programs such as travel and tourism, journalism, radio television arts, etc.
Please visit 60daysinparadise for more information